Analyze AI visibility
Understanding your performance
Use the dashboard, filters, Prompts, and Mentions to see rolled-up visibility, competitors, and sources.
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Overview
The Dashboard (home) is your primary hub for how you and competitors trend over time, how sources show up in answers, and — when enabled — quick signals by AI provider or recent agent activity. It complements Mentions, where you inspect raw responses in depth (Understanding chats).
Metric definitions: Visibility, Share of Voice, Sentiment, and Position.
What you see on the Dashboard
The layout can include a visibility trend chart comparing how often brands appear across your filtered time range, a competitors table with visibility, share of voice, sentiment, and position-style columns, and a top sources card listing domains most frequently cited in responses. Depending on your workspace you may also see provider-level mention summaries and recent agent posts — these are not the same as raw model chats; use Mentions when you need answer-level detail.
Filters in the toolbar
On most monitoring pages, the sticky subheader hosts shared filters so every chart and table stays in sync. Typical controls include:
AI Traffic
AI Traffic measures visitors to your site from AI-related sources — different from Dashboard metrics built from monitored prompts. It uses its own filters (providers, countries, granularity) tuned for traffic charts. Crawler-focused analytics live on /analytics/crawlers; see AI Traffic (docs) for the tracker snippet, traffic view, Settings, Cloudflare, and roles.
- Date range: focus on recent days or a custom span; reset returns to defaults.
- Regions: narrow to where prompts were executed.
- Topics and tags: slice reporting to the prompt groups you care about.
- Prompt types and providers (models): compare ChatGPT, Perplexity, Gemini, Claude, and other engines you track.
- Branded: limit to prompts that include your brand in the question versus those that do not — useful when you separate branded and non-branded demand.
Prompts
Prompts lists everything you monitor, grouped by topic, with usage against your plan limit. From here you open a prompt to see its response history and metrics for that question alone — similar mental model to the main dashboard but scoped to one line item. For prompt mechanics and limits, see Setting up prompts.
Brand mentions versus domain citations
A strong dashboard story often mixes two ideas: your brand named in an answer, and your website or content cited as a source. You can be cited without a brand mention, or mentioned without your domain appearing — both matter for strategy. Use Sources and Mentions together to close those gaps.
Start from Understanding chats when you need to verify what a single model actually said before changing prompts or competitors.