Share of Voice

Overview

Share of voice compares how often your brand is mentioned versus all mentions of brands you track - you and your configured competitors - across the same prompts and time window. It answers “Of the branded mentions in this slice, what portion is us?” rather than “In how many responses did we appear?”

Use the same date range and filters as elsewhere so SoV stays comparable to visibility and position. Configure who counts as competition in Competitors; incomplete competitor sets can skew share.

High visibility but low share of voice usually means others earn more mentions in the same conversations - you show up, but they own more of the named-brand airtime.

Higher SoV means you capture a larger fraction of brand mentions among tracked brands in scope. It is not the same number as visibility % (responses) and can move differently when one answer mentions multiple competitors multiple times.

How share of voice is calculated

SoV summarizes your share of brand mentions among you and the competitors you track. Conceptually:

SoV (%) ≈ (Mentions of your brand ÷ Mentions of all tracked brands) × 100

“Tracked brands” includes your workspace brand plus the competitors you added. Which responses and mentions enter the numerator and denominator follows your workspace rules and plan - use SoV for relative comparison over time, not as a literal audit count. For interpretation and variability, see Welcome to igeo.ai.

How Share of Voice differs from Visibility

Visibility is about responses: what share of answers mention you at least once. Share of voice is about mentions: how your brand's mention count compares to the total mention count split across tracked brands (multiple mentions in one answer count toward SoV).

The two metrics can diverge when competitors rack up repeated name drops in the same chats where you appear once.

• Visibility - If your brand appears in 6 out of 20 scored responses, your visibility for that slice is 30%.
• Share of voice - If those answers contain 9 mentions of your brand and 27 mentions of tracked competitors combined, your SoV is 9 ÷ (9 + 27) × 100 = 25%.

Split of influence

SoV shows who occupies the branded portion of AI answers in your niche. It complements Visibility by revealing whether you are a footnote or a leading voice when models discuss your category.

Competitive pressure

A rival can drive down your SoV while your visibility stays flat if they earn more mentions per answer. Pair SoV with Position and Competitors to see who benefits from the same prompt mix.

Where to invest next

Use SoV trends to prioritize narratives, pages, and partnerships: connect shifts to Sources and Recommendations when you need concrete plays, not just score watching.

Related metrics

Interpret share of voice alongside:

Visibility

How often your brand appears in AI answers to your tracked prompts-not relative share.

Position

How prominently you rank when you and competitors appear in the same answer.

Sentiment

How positively or negatively the model frames your brand when it mentions you.