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Create and optimize

Content Studio

Create and manage content workflows from a template, topic and monitored prompts through review, publishing and tracking.

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A workspace for content work

Content Studio at /content-studio brings content workflows into one list when available for your workspace and role. Each workflow connects a content template to workspace context such as topics, prompts, AI platforms, cited pages, brand kits, audiences and instructions.

The list includes draft, in-review and published status filters. Open a workflow to continue work, inspect its metrics when available, or use available scheduling and tracking actions. Existing agent generations can also be brought into content workflows.

Create a workflow

  1. Select the new-content action to open the template picker. Search templates, browse onsite or offsite categories, and choose an available template.
  2. Choose a topic first, then select the monitored prompts the content should address. The available prompts and cited pages depend on that topic.
  3. Choose the relevant platforms and, where offered, cited pages, brand kit and audience. Add instructions for facts, constraints and the intended outcome.
  4. Follow the workflow stages to generate and review the content. Save edits before moving on or publishing.

Keep generation and publication separate

Blog workflows support titles, a brief and a draft; social workflows support variants and a compose step. Review facts, links, images, tone and brand claims before using the publishing action.

The publish dialog shows the destinations available for that workflow. Publishing requires the relevant connection and destination selection. Export remains useful when you want a separate editorial or publishing process. An unavailable template or destination should not be treated as a connected publishing channel.

Close the loop with tracking

After publication, use the workflow's tracking view to review the available visibility, mentions, citations and position data. Interpret results alongside the tracked prompts and publication timing.

Content metrics can take time to accumulate. A generated draft or a successful publication does not guarantee that an AI engine will crawl, cite or recommend it.