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Setting up prompts

Build conversational questions, organize them with topics and tags, and keep tracking aligned with how buyers really use AI.

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Overview

Prompts are the foundation of what igeo.ai measures. Every conversational question you add is run across the AI surfaces your workspace monitors, then rolled up into visibility, share of voice, sentiment, and position. This page explains how to think like a buyer, organize work with topics, and use the tools on Prompts at scale.

New to the product? Start with the Quickstart Guide.

Keywords versus conversational prompts

Classic SEO often targets short keywords. AI assistants are tuned for full questions: intent, constraints, and context in one utterance. Tracking real prompts means writing the way people actually ask — not only the head terms you already bid on.

  • Keyword-style: "best CRM software"
  • Prompt-style: "What CRM would work best for a ten-person sales team that mostly works remotely?"

Intent, context, and stability

Models infer what you are trying to accomplish (intent) and the situation you describe (context). Different intents produce different answers; similar intents tend to stabilize over time even when wording changes. You usually do not need many near-duplicate questions — capture the intent and the constraints that matter for your category.

Anatomy of a strong prompt

Most effective prompts combine a clear ask with specifics that narrow the answer.

Example: "What's the best project management tool for creative agencies with remote teams under twenty people?"

Intent: recommend a project management tool.

Context: creative agencies, remote teams, small team size.

Pure how-to questions sometimes yield generic instructions with few brand names. If you need commercial visibility, phrase prompts so tool or vendor comparisons are natural — for example ask which products or stacks fit a scenario, not only how a task is done in the abstract.

Prepare your topics

Topics group related prompts so reporting stays structured and suggestions stay on-theme. Think in clusters (product lines, audiences, or use cases) rather than one giant list.

On Prompts, use the topics panel to pick a theme, add topics, and when available review topic suggestions — generated ideas you can accept into your setup so downstream prompt generation stays aligned with those themes.

A practical starting point is three to five broad areas where you care about AI visibility, then refine as you see which clusters produce the strongest signal.

Creating and managing prompts

Open Prompts. Use Manage Prompts in the toolbar for the main actions — Generate Prompts, Prompt Suggestions, Add Prompt(s), and for workspace admins Export as CSV.

Generate Prompts

Opens the generator dialog. Pick a topic and how many prompts to create. Configure Intent Type (Informational, Navigational, Commercial, or Transactional), then Prompt Type (Organic, Branded, or Competitor Comparison). Add region and language, optional additional instructions, and optional words to exclude. Use this when you want a structured batch aligned to a topic instead of typing each line by hand.

Prompt Suggestions

Opens a dialog where you review model-generated suggestions: accept those that match real buyer language and reject the rest. Accepted prompts join your tracked set according to your workspace rules.

Add Prompt(s)

Add one or more prompts in a single flow. Each entry needs a topic and region so runs are attributed correctly. If a prompt already exists for the same region, the product surfaces a conflict so you can adjust wording or geography instead of creating silent duplicates.

Tags

Tags layer flexible labels on top of topics — for example funnel stage, persona, or campaign. From the prompts table, open tagging on a row to assign tags or manage your tag list. Tags flow through to filtering in other parts of the product where supported.

Export as CSV

Workspace admins can export prompts to CSV for backup, QA, or offline planning. igeo.ai does not ship a bulk CSV import on the Prompts page; bring changes back by adding or generating prompts in the app.

Prompt volume

Prompt volume estimates how much discovery demand sits behind a prompt's themes. In the product, volume appears as a numeric score with a five-segment bar: more filled segments indicate higher estimated volume.

The product describes volume as: "Estimated AI search volume based on related topic space," with supporting text such as "Estimated search volume by the AI models" — matching what appears in tooltips when you hover volume in the app.

Use volume alongside judgment: prioritize prompts that combine healthy demand with strategic importance for your brand.

Limits and regions

The Prompts toolbar shows how many prompts you use versus your workspace prompt limit. When you reach the cap, creating or accepting additional prompts may require freeing space (for example by removing prompts you no longer need) or upgrading your plan if your organization supports it.

Regions control where each prompt is executed. Your account may cap how many distinct regions you can use; if you exceed that allowance, reduce regions or adjust the prompt set before retrying.

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