Measure results
Search and traffic performance
Connect Google and Bing data to compare traffic lift, keywords and traffic sources alongside AI visibility.
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Connect the correct search and analytics properties
Performance at /performance uses connected Google Search Console, Google Analytics 4 and Bing Webmaster Tools data. Finish the account connection and select the appropriate site or property in Integrations first.
Readiness is checked separately for Search Console, Analytics and Bing. A connected identity without the required selected property can still leave part of the dashboard unavailable. Follow the setup or pending message shown in the app.
Use the three Performance views
- Traffic Lift compares the available search and traffic metrics across periods. Check which connected data source supplies each metric.
- Keywords shows available search-query performance and movement. Use the displayed comparison controls to investigate gains, declines and important terms.
- Traffic Sources breaks down the available acquisition data so you can examine how people arrive at the website.
Compare with AI monitoring without mixing the metrics
Use Performance to understand measured search and website activity, then compare it with AI answer visibility over a relevant period. Search clicks, impressions and visits are different measurements from mentions and citations.
A change after publishing content can have several causes. Use consistent dates, inspect the underlying pages and prompts, and avoid attributing every traffic change to an AI citation.
If a view cannot load, check the integration status and retry. Data availability and freshness depend on the connected source as well as the workspace.