# Search and traffic performance

> Connect Google and Bing data to compare traffic lift, keywords and traffic sources alongside AI visibility.

Canonical URL: https://app.igeo.ai/docs/performance

## Connect the correct search and analytics properties

Performance at /performance uses connected Google Search Console, Google Analytics 4 and Bing Webmaster Tools data. Finish the account connection and select the appropriate site or property in Integrations first.

Readiness is checked separately for Search Console, Analytics and Bing. A connected identity without the required selected property can still leave part of the dashboard unavailable. Follow the setup or pending message shown in the app.

- [Open Performance](https://app.igeo.ai/performance)
- [Connect analytics integrations](https://app.igeo.ai/integrations)

## Use the three Performance views

- Traffic Lift compares the available search and traffic metrics across periods. Check which connected data source supplies each metric.
- Keywords shows available search-query performance and movement. Use the displayed comparison controls to investigate gains, declines and important terms.
- Traffic Sources breaks down the available acquisition data so you can examine how people arrive at the website.

## Compare with AI monitoring without mixing the metrics

Use Performance to understand measured search and website activity, then compare it with AI answer visibility over a relevant period. Search clicks, impressions and visits are different measurements from mentions and citations.

A change after publishing content can have several causes. Use consistent dates, inspect the underlying pages and prompts, and avoid attributing every traffic change to an AI citation.

If a view cannot load, check the integration status and retry. Data availability and freshness depend on the connected source as well as the workspace.

## Related guides

- [Connect integrations](https://app.igeo.ai/docs/integrations)
- [AI Traffic](https://app.igeo.ai/docs/ai-traffic-analytics)
- [Understanding your performance](https://app.igeo.ai/docs/understanding-your-performance)
- [Reports and exports](https://app.igeo.ai/docs/reports-and-exports)