# Understanding your performance

> Use the dashboard, filters, Prompts, and Mentions to see rolled-up visibility, competitors, and sources.

Canonical URL: https://app.igeo.ai/docs/understanding-your-performance

## Overview

The Dashboard (home) is your primary hub for how you and competitors trend over time, how sources show up in answers, and — when enabled — quick signals by AI provider or recent agent activity. It complements Mentions, where you inspect raw responses in depth (Understanding chats).

Metric definitions: Visibility, Share of Voice, Sentiment, and Position.

## What you see on the Dashboard

The layout can include a visibility trend chart comparing how often brands appear across your filtered time range, a competitors table with visibility, share of voice, sentiment, and position-style columns, and a top sources card listing domains most frequently cited in responses. Depending on your workspace you may also see provider-level mention summaries and recent agent posts — these are not the same as raw model chats; use Mentions when you need answer-level detail.

## Filters in the toolbar

On most monitoring pages, the sticky subheader hosts shared filters so every chart and table stays in sync. Typical controls include:

AI Traffic

AI Traffic measures visitors to your site from AI-related sources — different from Dashboard metrics built from monitored prompts. It uses its own filters (providers, countries, granularity) tuned for traffic charts. Crawler-focused analytics live on /analytics/crawlers; see AI Traffic (docs) for the tracker snippet, traffic view, Settings, Cloudflare, and roles.

- Date range: focus on recent days or a custom span; reset returns to defaults.
- Regions: narrow to where prompts were executed.
- Topics and tags: slice reporting to the prompt groups you care about.
- Prompt types and providers (models): compare ChatGPT, Perplexity, Gemini, Claude, and other engines you track.
- Branded: limit to prompts that include your brand in the question versus those that do not — useful when you separate branded and non-branded demand.

## Prompts

Prompts lists everything you monitor, grouped by topic, with usage against your plan limit. From here you open a prompt to see its response history and metrics for that question alone — similar mental model to the main dashboard but scoped to one line item. For prompt mechanics and limits, see Setting up prompts.

## Brand mentions versus domain citations

A strong dashboard story often mixes two ideas: your brand named in an answer, and your website or content cited as a source. You can be cited without a brand mention, or mentioned without your domain appearing — both matter for strategy. Use Sources and Mentions together to close those gaps.

Start from Understanding chats when you need to verify what a single model actually said before changing prompts or competitors.

## Related documentation

Go deeper on metrics and evidence:

Understanding chats

Read individual AI responses before interpreting aggregate metrics.

Visibility

How often your brand appears in AI answers to monitored prompts.

Share of Voice

Compare your mentions to tracked competitors on the same prompts.

Sources

Domains and URLs cited when models answer your prompts.

## Video walkthroughs

- [Track AI citations, mentions, and clicks](https://www.youtube.com/watch?v=S-PBHE7Rbfw)