# Visibility

> How often your brand appears in AI-generated answers to the prompts you monitor.

Canonical URL: https://app.igeo.ai/docs/visibility

## Overview

Visibility measures how often your brand is mentioned in AI-generated answers to the prompts you track. When a model responds in your category, we check whether your brand appears in that response - and how that rate changes over time and across engines.

Scores reflect your monitored prompts and respect the date range and filters you apply in the app (for example time period and provider). Use visibility to answer: "Are we showing up in AI answers?" and "Is that improving or slipping versus earlier periods?" Pair it with competitors on the same prompts to see share of conversation in AI discovery.

Higher visibility means models mention your brand more often when discussing your tracked topics - a direct signal of presence in AI-assisted discovery before you layer in share of voice or sentiment.

## How visibility is calculated

The percentage summarizes how often your brand appears in the set of model answers igeo.ai counts for your workspace. Conceptually:

Visibility (%) ≈ (Responses that mention your brand ÷ Responses in scope) × 100

"In scope" means the answers included for your configuration (tracked prompts, selected period, filters). Exact aggregation rules can differ by plan and product version - use trends for direction, not a single point in time as a guarantee. For variability and how to read charts responsibly, see Welcome to igeo.ai.

## Reading visibility in igeo.ai

On the Dashboard and other views that surface a visibility score or chart, use the time range control to compare weeks or months, and apply any engine / provider filters your header or page exposes so you are comparing like with like.

Wording in individual answers will vary; rely on smoothed trends and your chosen window rather than one response.

## Brand recognition

Visibility reflects whether models “know” your brand for the questions buyers ask. Low visibility on core prompts is a signal to revisit prompts, content, and sources-not just paid placement.

## Competitive context

On the same prompt set, a competitor can dominate mentions. Visibility shows whether you appear at all; Share of Voice and Position show how that presence splits and ranks.

## Strategic prioritization

Use visibility to prioritize topics where you are absent or fading, then connect those patterns to Sources and Recommendations for concrete next steps.

## Related metrics

Visibility pairs with these metrics on the same underlying answers:

## Share of Voice

How your mention share compares to the competitors you track on the same prompts.

## Position

How prominently you rank when you and competitors appear in the same answer.

## Sentiment

How positively or negatively the model frames your brand when it mentions you.