# Position

> How your brand ranks among names the model surfaces when you appear in AI-generated answers.

Canonical URL: https://app.igeo.ai/docs/position

## Overview

Position measures the average rank of your brand when it appears in answers-whether you are named first, second, or deeper in the list of brands the model surfaced (1 is best). It complements Visibility (whether you appear at all) with order and prominence when you do.

Scores reflect your monitored prompts and respect the date range and filters you apply (for example time period and provider). Compare position over time and across views to see whether you are earning preferred placement in recommendations and comparisons.

Being mentioned first or early among extracted brands usually indicates stronger topical authority and relevance for that answer-before you layer in share of voice or sentiment.

## How position is measured

When models generate responses, they often mention multiple brands. igeo.ai scores each tracked response using structured extraction: an ordered list of companies with optional rank values. Your workspace matches your domains to entries in that list; we use the supplied rank when present, otherwise the ordinal position among companies we can resolve (first match = 1). Responses where you do not appear do not contribute a rank.

The headline position value is an average of those ranks across answers where you appear. Lower averages are better (closer to 1). Exact aggregation can differ by view and product version-use trends for direction, not a single snapshot as a guarantee.

## How position is calculated

Conceptually, position summarizes where you sit in the ordered brand list per answer, then averages across the responses that mention you:

Position (avg rank) ≈ mean(rank in each response where your brand appears)

Ranks are taken from structured companies data for each scored response; views that show averages (for example by prompt or competitor) apply the same idea over the slice they aggregate. For variability and how to read charts responsibly, see Welcome to igeo.ai.

## Reading position in igeo.ai

Use the Dashboard and Competitors views that surface average rank or position alongside visibility-always align the time range and any engine / provider filters with other metrics so comparisons stay fair. Where prompts or recommendations show rank for a prompt, drill down to see whether you are consistently first or fluctuating across answers.

Individual answers will vary; rely on smoothed trends in your chosen window rather than one response.

## Brand authority

A better position (average closer to 1) suggests models treat your brand as a primary reference for the topic-listed before alternatives when they enumerate options.

## Competitive advantage

You can have solid visibility yet appear after competitors in the same answers. Position shows whether you win order, not only presence; pair it with Share of Voice to see mention volume versus listing order.

## Topic relevance

Position can vary by topic and prompt-revealing where you lead on authority versus where you need stronger content or prompts. Tie shifts to Setting up prompts and Sources when you turn insight into action.

## Related metrics

Position sits alongside these metrics on the same underlying answers:

## Visibility

How often your brand appears in AI answers to your tracked prompts-not relative share.

## Share of Voice

How your mention share compares to the competitors you track on the same prompts.

## Sentiment

How positively or negatively the model frames your brand when it mentions you.