# Competitors > Choose who you compare against so share of voice, position, and sentiment stay grounded in the market you actually compete in. Canonical URL: https://app.igeo.ai/docs/competitors ## Overview Tracked competitors anchor your benchmarks. Share of voice, position, and comparisons in sentiment all depend on who you include: the same prompts and time range, compared across you and the market players you define. This page walks through Competitors — the Overview and Suggested tabs, manual add, and how to open a competitor for citations and detail. If you are just getting started, follow Step 2: Identifying competitors in the Quickstart Guide first. ## Why competitors matter Competitors turn raw visibility into context. Seeing that you appear in 15% of answers means more when you also know a peer appears in 45% for the same prompts — it shows both upside and what is realistic in your category. - Benchmarks: Anchor share of voice and position against brands you actually compete with. - Ambition: Decide whether to match, beat, or lead specific peers on the same questions. - Gaps: Spot prompts or periods where others consistently rank ahead of you. - Metric quality: Share of voice divides mentions among tracked brands — an incomplete set can skew who looks strong or weak (see Share of Voice). ## Where to configure competitors In the sidebar under Monitoring, open Competitors (/competitors). For how the sidebar is organized, see Sidebar navigation. ## Overview tab The Overview tab is your home base: a share-of-voice snapshot, a trend chart for appearances over time, and a full table of market players (including your workspace brand where applicable) with performance fields such as visibility, rank, and sentiment — aligned with your dashboard time range and filters. ## Open a competitor for detail Select a competitor from the table to open a dedicated view at /competitors/<name> (or an id when needed). There you get citation-level breakdowns, charts, and back navigation to the main Competitors list. Use it to see which sources and responses sit behind the rollups you see on Overview. The topic-level analysis view at /competitors-analysis also provides ranking cards, a topic selector and a paginated prompt table for comparing the available competitor data. ## Suggested competitors tab Switch to Suggested competitors to review brands igeo.ai proposes for tracking. In English, the in-app tooltip describes suggestions as driven by your website's content — treat that as the product definition of how candidates are chosen, rather than a manual rule you configure. ## Each suggestion card - Shows the suggested name and, when available, a link from the candidate data. - Shows a count so you can see how strongly that name surfaced in the suggestion set. ## Actions Use Add competitor on this tab to create a competitor manually instead of starting from a suggestion (see below). - Add: Adds the brand as a tracked competitor. If the suggestion has no website on file, the app asks you to confirm a valid website URL before completing the add. - Merge: Use when the suggestion should map to your workspace brand (for example when a variant name still refers to you). The merge flow ties that candidate to your account — not to another competitor row. - Reject: Dismisses the suggestion so it no longer appears in the suggested list. ## Manual add Add competitor opens a form to create a competitor directly. You enter a name, a website URL (must be valid to save — this grounds logos and classification), and optionally a logo URL. That matches what the product collects today: there is no separate “display name vs tracked name” step in this dialog — keep the name short and recognizable (see naming below). ## Naming that keeps metrics honest Use the shortest, clearest label people use in conversation — “Acme,” not “Acme, Inc.” — so tables and comparisons stay readable. When several spellings appear in AI answers, prefer one primary competitor row that matches how you think about the brand; if detection drifts, adjust your set over time as you review mentions and citations. ## Ambiguous or generic names Some names double as common words. If counts look wrong, spot-check Mentions and citations on the competitor drill-down before adding duplicate or overly narrow entries. The product does not expose a regex or pattern editor in the standard competitor form — stick to clear names and validate what you see in the data. ## Related documentation Competitors connect prompts, dashboards, and competitive metrics: Quickstart Guide End-to-end workspace setup so your first prompts and competitor set are meaningful. Setting up prompts Build conversational questions and organize them with topics and tags. Share of Voice How your mentions compare to every tracked competitor in the same AI answers. Sidebar navigation Where Prompts, Competitors, and Sources live in the app. ## Video walkthroughs - [Review topics and competitors](https://www.youtube.com/watch?v=HUIh2p11IGs)