# Brand voice and audiences

> Give content workflows a consistent brand foundation and a clear audience in Brand Hub.

Canonical URL: https://app.igeo.ai/docs/brand-voice-and-audiences

## The two parts of Brand Hub

Open Brand Hub at /brand-book. The Brandbook tab holds your brand foundation; the Audiences tab holds the people you want to reach. These are workspace records that can be reused when configuring content generation.

Brandbook includes brand identity and positioning, tone of voice, visual identity, products or services, and knowledge sources. Review generated suggestions against your actual offering before saving them.

- [Open Brand Hub](https://app.igeo.ai/brand-book)
- [Open Audiences](https://app.igeo.ai/brand-book?tab=audiences)

## Set a useful brand voice

1. Start with an accurate company description, website and the products or services you sell.
2. Describe how the brand should sound. Use concrete examples of approved language, terminology and claims rather than broad instructions such as 'be engaging'.
3. Review the visual and knowledge sections so the content team can work from the same brand context.
4. Save changes and choose the appropriate brand kit in a Content Studio workflow when that option is available.

## Create and maintain audiences

Use the Audiences tab to review, generate, add and edit the audience records for the workspace. Describe the buyer's context and needs so content can answer a specific person's question.

An audience can guide the language and emphasis of generated content; it is not a guarantee that an AI engine will show an answer to that audience. Prompt monitoring still measures responses to the questions and engines you track.

- Keep distinct buyer groups in separate audience records when their needs differ.
- Revisit audiences when you enter a new market or change the product positioning.
- Choose the audience in a content workflow alongside its topic, prompts and instructions.

## Video walkthroughs

- [Create and configure audiences](https://www.youtube.com/watch?v=WCD9BPDmufk)

## Related guides

- [Brand profile](https://app.igeo.ai/docs/brand-profile)
- [Content Studio](https://app.igeo.ai/docs/content-studio)
- [Blog briefs, drafts and publishing](https://app.igeo.ai/docs/blog-workflows)
- [Team members and workspace roles](https://app.igeo.ai/docs/team-and-roles)