# AI Traffic

> On-site visits from AI-related sources: embed our lightweight tracker, see dashboards at /analytics-separate from prompt monitoring in Mentions.

Canonical URL: https://app.igeo.ai/docs/ai-traffic-analytics

## Overview

AI Traffic is your workspace view of on-site visits tied to AI-related discovery — not the same story as Dashboard or Prompts (those track model answers to monitored questions).

Here, “top sources” means referral and path patterns in your traffic data — not citation domains from AI answers; for those, use Sources and Mentions.

- /analytics — visits, trends, and breakdowns (pages, referral-style sources, geography, device, browser) for sites you connect.
- /analytics/crawlers — crawler-focused analytics (AI Crawlers doc).
- Prompt monitoring — see Understanding chats and Understanding your performance.

## Embedding the tracker

Prompt monitoring shows what models say. AI Traffic shows who actually lands on your site from AI-led discovery — only after your pages send events to igeo.ai.

Your production snippet — with real workspace id and API host — is always shown under AI Traffic → Settings.

Example below: replace YOUR_ACCOUNT_ID; collect URL may match your deployment (e.g. https://api.igeo.ai/analytics/collect).

- data-account-id — binds hits to your workspace.
- data-endpoint — posts to /analytics/collect on the API.
- Hosted script — loads https://public.igeo.ai/tracker/v1/tracker.min.js in the document head.

```html
<script>
  (function() {
    var script = document.createElement('script');
    script.setAttribute('data-account-id', 'YOUR_ACCOUNT_ID');
    script.setAttribute('data-endpoint', 'https://api.igeo.ai/analytics/collect');
    script.src = 'https://public.igeo.ai/tracker/v1/tracker.min.js';
    document.head.appendChild(script);
  })();
</script>
```

## What each event includes

- Page context: URL, path, time; optional session and landing hints.
- Attribution: referrer when available — links visits to AI surfaces.
- Environment: user agent; browser, OS, device, language where derivable.
- Human vs bot: classification and crawler name when relevant.
- Location: coarse geography (e.g. country or region) from IP when present.

## Privacy

Read the Settings tab on AI Traffic for EU storage, minimizing identifiable data, and wording to review before you deploy on customer-facing sites.

## Traffic view

On the default view at /analytics you get:

- Providers — LLM-related breakdown plus an aggregate TOTAL.
- Volume & trends — visit counts with period-over-period context and a chart for your date range.
- Tables — top sources, pages, locations, devices, browsers (AI-attributed traffic — not share of voice from prompts).

## Filters

- /analytics — analytics toolbar: providers, countries, shared date picker.
- /analytics/crawlers — adds crawler-focused filters when relevant.
- Monitoring pages (Prompts, Mentions, etc.) — different controls: regions, topics, tags, branded toggles.

## Why on-site traffic matters at igeo.ai

Much of igeo.ai explains what models say about your brand. AI Traffic answers whether real visitors arrived via AI-led discovery.

- Close the loop — see if interest in assistants and AI search surfaces turns into actual site visits.
- Measure pathways — referrers, landing paths, geography, devices, trends — how people move from AI contexts to your pages.
- Prioritize work — pair “signal in chat” with traffic on owned properties for content, attribution, and ROI — not leaderboard metrics alone.

## Related documentation

Keep monitoring metrics and site analytics in separate mental buckets — and bookmarks.

AI Crawlers

Crawler analytics on a separate screen at /analytics/crawlers.

Sidebar navigation

Where AI Traffic, AI Crawlers, and the rest of the app live in the sidebar.

Understanding your performance

The home dashboard, filters, and prompt-based monitoring — separate from on-site traffic.

Sources (monitoring)

Domains and URLs cited in model answers to your prompts — not the same as top sources in traffic tables.

AI Traffic

Open the product view this page describes.

## Video walkthroughs

- [Track AI citations, mentions, and clicks](https://www.youtube.com/watch?v=S-PBHE7Rbfw)